Fresh Couture, a fragrance by Moschino under the creative guidance of Jeremy Scott, came out in the Fall of 2015 and introduced a humorous and ironic concept with its design in the form of a cleaning product. Its new version, Pink Fresh Couture, is launching in Spring 2017.

The fragrance is a mix of citrus, floral and woody notes. Fresh pink grapefruit in the top is mixed with black currant and lily of the valley. The floral heart of the composition includes rose, pomegranate and pink hyacinth, while the base notes capture musk, ambrosian and cedar.